Ranking on Google
SEO is back in the spotlight after companies spent millions on paid advertising and realized that it was just throwing money down a rabbit hole and never-ending. At Rethink we feel that your online efforts should be contributing to the grown of your brand and reputation online.
Think of each dollar spent as moving you higher and higher up on the credibility scale with search engines. SEO helps your company to take advantage of free traffic by being found in organic searches. Companies that rank on the first 3 spots on page one of any search gets 60 to 70% of the business. Investing in SEO is a long term project which will help your company to reap the rewards of more visibility and more customers engaging with your site.
Google Analytics
How are you measuring your website's results. Many companies spend thousands of dollars on building beautiful functional informative websites but virtually no time or energy on measuring the results. How many visitors come to the website. How long are they spending, how fast are they leaving ? These are all stats used by search engines to determine how credible is your business and where should it be shown.
At Rethink, we believe that measuring the results of your online presence is one of the first activities to be done daily, so you can continue to tweak your website to get more customers or improve stats which goes a long way to improving your website's performance to attract and convert visitors to long term customer relationships.
On-Page SEO
Search engines crawl the pages of your website and use algorithms to determine where they will place the listing of your website. Not only does your website need to be filled with real valuable information, as search engines will now penalize repetitive info and keyword stuffed content , it needs to be formatted to help search engines rank your website as high as possible.
The content in your website needs to conform with proper SEO rules- this includes titles, page listings and even blog content. All of this must be SEO friendly. At Rethink we can help to ensure that your content is formatted correctly so it can be searched by search engines. very day counts towards your company's ability to hit top spots on search engines, so daily on page SEO on your site can strongly impact your website's ability to stand out among millions of other sites and for you to out rank your competitors.
Keyword Research
Your company appears in the results of search engines based on keywords. If your website is not ranking for keywords which your customers are using to find your company, your business remains invisible and falls into a sea of millions of sites which have nothing to do with your business. Most companies are found only if you type in the name, but customers browsing the internet, will not bump into your website this way.
